How Ghost Mannequin Editing increases Clothing Store Sales?

You may have once experienced in your life as an internet user how stunning clothes pictures influenced you to get it as your own, right? — Even sometimes it happens, we can’t decide which one to add to the cart because all are attractive to our eyes. It’s because of the perfect photography and professional editing. 

And, in the clothing industry, ghost mannequin editing is necessary besides the perfect photoshoot — even it’s a proven method that actually can increase sales rate.

In Online shopping, it’s pretty difficult to understand, does the outfit fit on me? How does it look on me? — 3D ghost mannequin editing can slightly throw out this confusion. This editing process adds a realistic 3D view without a model, which helps to imagine a viewer, how the clothes look on him/her.  

And, When an interested customer has a better sense of how the outfit fits him/her, they would decide whether to purchase it or not. If they think it looks good on them, they most likely purchase it for sure. Or, if it is not, they will scroll for another one, that’s how it can reduce the confusion and increase the confidence.

The 3D ghost mannequin effect helps to reduce the uncertainty of clothes. This effect helps viewers to inspect the cloth from some angles, therefore, they can get an adequate idea about what’s the actual design of the cloth, what the fabric is, and the seam’s quality. And, this transparency builds trust about the product, so that they get the product in their expectation. That’s how the ghost mannequin effect helps to build trust and stop returns. 

Ghost mannequin photos look attractive and understandable. — This provides viewers with amazing experiences, allowing them to see the cloth’s detail by closely zooming in or rotating the photo. — This influences viewers to scroll and view more products and purchase a satisfied one. It may be a reason for the higher sales, even from a same customer.

Professional and polished product (cloth/dress) photos will give your clothing store a professional brand-like look. Even Zara, and Adidas, such brands use the ghost mannequin technique in their clothing photos.

High-quality and cleaned images add value and desirability to the product/cloth. —Which helps you to hold a good position in the crowd of high-competition market with a stronger connection with customers.

When customers observe your brand as professional and trustworthy, they may become loyal customers of your store.

Suppose you want to run ads for your clothing products on social platforms, or search engines — Or want to use them on website banners or email newsletters.  In this case, if you use photos of professional and neat-looking clothes, this will be flexible for your marketing campaigns.

And, as a result, you may get a huge percentage of responses from your targeted audience. This is how ghost mannequin editing can drive customers to your store. Therefore, Make an attractive presentation with the ghost mannequin technique for your audience.

In a Nutshell…

To grow your audience, and get more customers & sales, you have to present your clothing store with professionalism so that audiences see your products in a good light. And, here professional ghost mannequin editing process is crucial (also affordable).

If you are thinking about professional ghost mannequin service for your clothing store, you can get in touch with us. We’ll show you, how your products look after doing the ghost mannequin edition with our free trial.